The Tailor Made Store - Chadstone Shopping Centre
A living, breathing retail experiment.
An intelligent, kinetic structure which adapted and transformed to suit each and every individual customer.
As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste.
On entry, the store asked a series of questions, gathering information from each person.
A unique algorithm interpreted the data. And a team of stylists transformed the store within minutes.
Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.
More than 3 million possible store iterations.
A collaboration with over 500 brands.
