The Golden Nugget
Creating the world’s most valuable poo, to encourage young Australians to check their own.
Bowel Cancer is traditionally viewed as an “old person’s” disease.
But over recent years, lifestyle changes have seen the disease become the country’s second most common cancer for younger people too.
Based on the knowledge that young people ignored traditional Bowel Cancer ads, we decided to create something they couldn’t ignore – a solid gold 24K poo worth $5,000.
Then, we challenged young people to look at their own poo and take a simple online quiz that helped them learn the symptoms of Bowel Cancer for the chance to win it.
