The Unofficial Sponsor of Love

We became the ‘Unofficial sponsor of love’ at the Australian Open, giving a word used in tennis far greater meaning.
The campaign was launched through an emotive film, giving the LGBTQIA+ community pride of place, within a sporting code that’s historically failed to shine a light on them.
And through a scoreboard integration at Melbourne Park, we turned the zeros into love hearts, sharing love for all - live at the Australian Open.